English Premier League side, Arsenal, have signed a new sponsorship deal with “Visit Rwanda,” as its sleeve sponsor.
Under the deal, the Visit Rwanda brand will be embossed on the shirt sleeves of all Arsenal jerseys. The deal is set to last for the next three year, a club statement confirmed.
Visit Rwanda, the national tourism authority, under the deal becomes an official tourism partner of the club.
Arsenal’s chief commercial officer Vinai Venkatesham whiles commenting on the deal said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry.
“The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.”
Incidentally, Rwandan president Paul Kagame is a known Arsenal fan. The landlocked East African country has been increasingly promoting itself as a tourist destination, and is one of only three countries in the world where the mountain gorilla is found.
Meanwhile, the club has also announced the appointment of a new manager to replace long-serving Arsene Wenger.
Unai Emery, formerly of Paris St. Germain and Sevilla will take charge of affairs at the Emirates Stadium come next season.
— Arsenal FC (@Arsenal) May 23, 2018